I started my career understanding people, not pixels.

Turns out that was some of the best training I could have asked for User Experience. I'm a genuine generalist. I wear a lot of hats depending on what a project needs; design of all kinds, user research, content strategy, or getting hands-on in WordPress when the brief calls for it. I've designed for grief support consultancies, government agencies, nonprofits, and SaaS startups, which means I'm just as comfortable navigating sensitive subject matter as a complex technical brief.

My journey to UX began in the hospitality and customer service industry, where I honed my communication and collaboration skills. I developed a deep understanding of people and their needs. Working in restaurants and bars, I learned to quickly identify inefficiencies and poorly designed spaces, essentially solving design problems. This background in problem-solving and enhancing customer experiences naturally led me to UX, where I now apply these insights to improve workflows and user interactions.

My educational background in Art History has also deeply influenced my approach to UX. Studying the evolution of art and design gave me a keen eye for detail and a deep appreciation for aesthetics and storytelling. I learned to analyze and understand the context behind visual elements, which now helps me create designs that are not only beautiful but also meaningful and functional. Art History also nurtured my investigative nature, which has proven invaluable in UX research. Whether I’m uncovering user needs or piecing together insights, I approach every project with the same curiosity and rigor I brought to studying art. I'm a bit of a Creative Detective.

Photo of the painting Shéhérazade by Rene Magritte at the Magritte Museum in Brussels

From the Magritte Museum in Brussels (one of my fave artists)

Nighthawks by Edward Hopper at the Art Institute of Chicago

Design Principles

1. Inclusive

2. Ethical

Designing with integrity is at the heart of my approach. This means championing user trust, avoiding deceptive design practices, and fostering digital well-being in every project.

3. Collaborative

I believe the best solutions emerge from diverse perspectives, so I actively seek input from users, stakeholders, and team members throughout the design process.

4. Useful

Aesthetics are important, but my designs aim to solve real problems and add genuine value to users' lives, focusing on functionality and efficiency

I design for diverse user groups, ensuring that products are accessible and enjoyable for people of all abilities, backgrounds, and experiences.

Outside of work

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