I started my career understanding people, not pixels.
Turns out that was some of the best training I could have asked for User Experience. I'm a genuine generalist. I wear a lot of hats depending on what a project needs. I am a designer, user researcher, content strategist, and often a low/no code developer. I've worked with a grief support consultancy, government transit authority, numerous nonprofits, and a clean energy SaaS startup (to name a few). This means I'm just as comfortable navigating sensitive subject matter as a complex technical brief.


My journey to UX began in the hospitality and customer service industry, where I honed my communication and collaboration skills. I developed a deep understanding of people and their needs. Working in restaurants and bars, I learned to quickly identify inefficiencies and poorly designed spaces, essentially solving design problems. This background in problem-solving and enhancing customer experiences naturally led me to UX, where I now apply these insights to improve workflows and user interactions.
Design Principles
1. Inclusive
2. Ethical
Designing with integrity is at the heart of my approach. This means championing user trust, avoiding deceptive design practices, and fostering digital well-being in every project.
3. Collaborative
I believe the best solutions emerge from diverse perspectives, so I actively seek input from users, stakeholders, and team members throughout the design process.
4. Useful
Aesthetics are important, but my designs aim to solve real problems and add genuine value to users' lives, focusing on functionality and efficiency
I design for diverse user groups, ensuring that products are accessible and enjoyable for people of all abilities, backgrounds, and experiences.




